Prompt 5

This week, I reached out to NHPR asking them to share my PSA. Below is the cover letter.

---

NHPR
2 Pillsbury St
6^th Floor
Concord, NH 03301

To the producers of NHPR,

My name is August Murray and I am reaching out regarding an opportunity to broadcast my PSA on your station. I am a member of MRW, a consulting team that has created a PSA about the possibility to reduce carbon emissions within the UNH community. This PSA has the potential to generate real positive change.

I decided to contact you because a New Hampshire based broadcast organization sending a message created by UNH students sends a much stronger and more aligned message compared to a larger organization. A message coming from the University of Tennessee being shared to New England based listeners would have less of a meaning than one coming from a local university. Sharing this message shows listeners that you care about your community and are active within it.

NHPR is a fact-based broadcasting network with little bias. The broadcaster’s affiliations are crucial to consider when broadcasting a PSA because the perception of the PSA can be changed based on who shares it. NHPR is based in New Hampshire which helps strengthen the message to local residents as well as reaching the target audience.

I hope that you will consider sharing the PSA. There is a chance to create a positive climate action if the both of us work together.

Sincerely,

August Murray
MRC Consulting